In the heart of Milan, two pillars of Italian craftsmanship have joined forces to redefine masculine elegance. Iconazero, the timeless menswear brand with its flagship store on Via Valtellina 6, and Barber & Soda, the temple of traditional barbering located at Via Paolo da Cannobio 37, have forged a partnership that celebrates Italian style and meticulous attention to detail.
This collaboration emerged from the shared vision of Claudio Maria Irace, Iconazero's founder and a loyal patron of Barber & Soda. The result? Bespoke tailored capes crafted by Iconazero exclusively for clients of the renowned barbershop, elevating grooming experiences to unprecedented levels of sophistication.
Inspired by the Golden Ratio—a symbol of perfection and harmony—Iconazero offers garments that embody the essence of timeless menswear. Each piece, proudly Made in Italy, stands as a testament to craftsmanship and sustainability, challenging fast fashion with a style that seamlessly bridges past and present.
Barber & Soda, established by experts with over 15 years in the industry, transcends the traditional concept of a barbershop. It's a sanctuary where the modern gentleman can nurture his appearance in an meticulously curated environment. Beyond classic cutting and shaving services, they offer specialized facial and scalp treatments for a comprehensive wellness experience.
This partnership extends beyond fashion—it's a celebration of Italian artisanship where attention to detail and passion for quality converge. Within Barber & Soda's elegant premises, clients can now explore a curated selection of Iconazero pieces, creating a perfect bridge between lifestyle and personal care.
Experience the union of sartorial elegance and the art of barbering by visiting Iconazero and Barber & Soda. Immerse yourself in an experience of understated, sustainable luxury, where every detail is masterfully crafted with artisanal expertise.
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Discover more:
Barber & Soda | Via Paolo Da Cannobio 37, MI | http://www.barberandsoda.com/
Iconazero | Via Valtellina 6, MI | https://www.iconazerosrl.com/